
...by cub reporter mattharvey:
“Alcohol-marketing campaigns for huge brands depend on the sign-off of their legal department,” says Abram Sauer, who has written about icing extensively for interbrand.com, a marketing Web site. “Only a completely suicidal counsel would green-light a campaign that encourages dangerous and even illegal use of their product.” [NYP]
Can this please stop being a thing we talk about? I GROW SOOOOO FATIGUED OF THE “ICING” LEMMINGBROS.