cvxn

I'm Hez. please enjoy my internets!
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stuff I've written for HelloGiggles is here
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storyboard:

Meet the Mind Behind Barack Obama’s Online Persona
You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term. 
The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error.
So how does it actually work, being the voice of the President? Who makes the decisions about what to post?
All of our decisions were made in-house — in Chicago, mostly — so we weren’t getting direct directives from the White House or anything. But we tried as much as possible to have voices for each account, so depending on the message — because we had all these channels — we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience.
It must be daunting.
It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe we pulled off.
Read More

A 31-year-old woman did all this great stuff, proving that when you stand back and trust smart, capable people to do what you hired them to do, you get Four More Years… both the now famous photo and the re-election victory.

storyboard:

Meet the Mind Behind Barack Obama’s Online Persona

You’ve most definitely seen it by now. Michelle Obama, wearing a red-and-white checkered dress, stands with her back to the camera. Her arms are wrapped around her husband, the hints of a smile lingering on the edges of his lips. “Four more years,” reads the text, which was posted on the Obama campaign’s social media accounts around 11:15pm on election night‚ just as it became clear the president had won a second term. 

The photo, taken by campaign photographer Scout Tufankjian just a few days into the job, pretty much won the internet: 816,000 retweets, the most likes ever on Facebook; thousands of reblogs on Tumblr. And yet it wasn’t chosen by the president’s press secretary, or even a senior-level operative, but by 31-year-old Laura Olin, a social media strategist who’d been up since 4am. For the first time since the campaign ended, she talked to Tumblr, in partnership with The Daily Beast, about what it’s like being the voice of the President — where millions of people, and a ravenous press, await your every grammatical error.

So how does it actually work, being the voice of the President? Who makes the decisions about what to post?

All of our decisions were made in-house — in Chicago, mostly — so we weren’t getting direct directives from the White House or anything. But we tried as much as possible to have voices for each account, so depending on the message — because we had all these channels — we had an appropriate place to put it. Obviously some stuff was sufficiently huge so that it went everywhere, but as much as possible we tried to tailor the message for the channel and the audience.

It must be daunting.

It was kind of terrifying, actually. My team ran the Barack Obama Twitter handle, which I think was probably most susceptible to really embarrassing and silly mistakes. We didn’t ever really have one, which I still can’t believe we pulled off.

Read More

A 31-year-old woman did all this great stuff, proving that when you stand back and trust smart, capable people to do what you hired them to do, you get Four More Years… both the now famous photo and the re-election victory.

This is soooo good. I love Chris Rock.

worstfuckingideas:

livinonsuchsweetnothing:

Best costume hands down forever. you win all the awards.

cuuuuuuuuteeeeee

AGHMAHGAHHHdDDD

worstfuckingideas:

livinonsuchsweetnothing:

Best costume hands down forever. you win all the awards.

cuuuuuuuuteeeeee

AGHMAHGAHHHdDDD

wilwheaton:

“Watcha thinkin’ about?”
“Election stuff.”

wilwheaton:

“Watcha thinkin’ about?”

“Election stuff.”

(Source: factoseintolerant)

This is awesomely bad.

suitep:

President Obama hugs North Point Marina owner Donna Vanzant as he tours damage done by Hurricane Sandy in Brigantine, New Jersey (Larry Downing/Reuters)

Much better photo than the one I just posted. 
As the election draws closer, I become increasingly sad my Canadian ass can’t vote for this terrific man. 

suitep:

President Obama hugs North Point Marina owner Donna Vanzant as he tours damage done by Hurricane Sandy in Brigantine, New Jersey (Larry Downing/Reuters)

Much better photo than the one I just posted

As the election draws closer, I become increasingly sad my Canadian ass can’t vote for this terrific man. 

President Obama hugs Donna Vanzant, owner of the Brigantine Marina during visit to view Sandy damage.
(Via Doug Mills, NYT)

President Obama hugs Donna Vanzant, owner of the Brigantine Marina during visit to view Sandy damage.

(Via Doug Mills, NYT)

buzzfeedceleb:

Beyonce wore some Obama earrings while on a date over the weekend.

barackobama:

Yeah, this video will probably make you cry.

Yup, it did.

4 more years, please, you guys.

boobsradley:

Oh my God mom.

Amazing. ALL THIS AND BIG SAVINGS ON AT BJS!

boobsradley:

Oh my God mom.

Amazing. ALL THIS AND BIG SAVINGS ON AT BJS!

markcoatney:

sunfoundation:

Actually, 70% of the country would benefit more under Obama’s plan. See how you would fare.

The fall-out commentary over Mitt Romney’s “47 percent” comment has been fascinating for a number of reasons, but perhaps most of all because it has raised good questions of who actually pays for government and who benefits.

For those who want to dig deeper into these questions, there is a great new website that estimates the actual impacts of the Romney and Obama tax plans: Politify.

Based on Politify’s calculations, 69.8% of Americans would financially benefit more from the Obama plan, as compared to 30.2% under the Romney plan.

Where this really hits home is when you put in numbers for families. At the U.S. median income levels, the Obama plan gives a family of four a few thousand/year more than the Romney plan. At a $1 million annual salary, the Romney plan gives that same family of four $90,000 more than Obama. 

stfubabies:

Let the babies decide.

Gawd, I love Michelle.

stfubabies:

Let the babies decide.

Gawd, I love Michelle.

suitep:

Ricky Watson of Littleton, Colorado wipes tears from his eyes after he thanked President Barack Obama for repealing “Don’t Ask, Don’t Tell” at a campaign rally in Golden, Colorado, September 13. Watson was kicked out of the Air Force 25 years ago for being gay.

File under: Things You Will Never See On The Romney Campaign Trail

soupsoup:

I wish I could see the look on the Secret Service’s face at this moment. (Photo via AP)

And here I thought Biden with a ladybiker sitting in his lap would be my fave pic of the day. THAT HAS NOW BEEN TOPPED. Well done, sir, whomever you are.

soupsoup:

I wish I could see the look on the Secret Service’s face at this moment. (Photo via AP)

And here I thought Biden with a ladybiker sitting in his lap would be my fave pic of the day. THAT HAS NOW BEEN TOPPED. Well done, sir, whomever you are.

sade:

isla-fisher:

How do you hope to spend your 20th anniversary on Oct. 3?

The President: Well, I don’t think we can get too wild because our 20th anniversary is a month before the election.
Mrs. Obama: Do you want me to dream? Okay. I’d want to retrace our honeymoon.  We started in San Francisco and spent a week driving through some of the prettiest-
The President: Napa and Big Sur and Carmel-
Mrs. Obama: We would stop, go to a nice dinner.  I really loved that trip.

And reality check: Since California’s not a swing state, what do you think you’re really going to get?

The President: We will get dinner.
Mrs. Obama: That would be heaven. If we’re in the same place. Hear that, schedulers, Oct. 3!

:3

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